Logo Design, Print, Marketing
The purpose of this passion project was to redesign a current logo that exists today. The overall goal of the project was to create a new and improved logo that fit the company's values and their theme. The company's logo I chose to redesign was Dumpling? Dumpling!
The different ideas I had for the new logo was to ensure that two dumplings were side by side to create a theme of togetherness with friends and family. Each sketch I created was in some way a different variation of the final logo that was designed.
Click on image to view sketches
Click on image to view sketches
When picking the sketches that best represented the company, it was time to outline them in Illustrator. Seeing the logos become vectored made it easier to pick the final concept.
Click on the image to view
Click on images below to view
The steps that I had to take to get to the final decision were sketching a lot of variations of dumplings, deciding which one best fit the theme of togetherness, deciding on the colour palette, and then putting it all together.
As it was quite the long process to get to the finish line, each step was crucial in creating the new and improved logo. When reflecting on the process of the overall logo, I’m very happy with the choices I made in creating the logo that represents the restaurant at best.
Click on the image for some deliciousness! —>