Dal Moro's Fresh Pasta to Go

Logo Design, Print, Marketing

The goal of this design was to emphasize the message of fresh ingredients that the restaurant uses within the new logo.

Deliverables: Logo redesign, posters
Company: Dal Moro's Fresh Pasta to Go
Software: Adobe Illustrator, Photoshop, InDesign

Finding the right hat

A chefs hat was incorporated in most of the sketches as it symbolizes the many different products the restaurant makes, along with the fresh ingredients they use.

Finding the right hat

A chefs hat was incorporated in most of the sketches as it symbolizes the many different products the restaurant makes, along with the fresh ingredients they use.
Click on image to view sketches

The key ingredients of this design

After the chefs hat was established within the logo, it was decided to incorporate wheat. Since pasta is made out of wheat, the wheat icon symbolizes the freshness of their products and the fresh ingredients used.

Can you spot the impasta!

After some revisions and placement of the typography, the final logo was created. Here is the first draft compared to the final. Can you see the difference?

Compare

Original

Redesign