The goal of this passion project was to emphasize the message of fresh ingredients that the restaurant uses within the new logo.
A chefs hat was incorporated in most of the sketches as it symbolizes the many different products the restaurant makes, along with the fresh ingredients they use.
A chefs hat was incorporated in most of the sketches as it symbolizes the many different products the restaurant makes, along with the fresh ingredients they use.
A chefs hat was incorporated in most of the sketches as it symbolizes the many different products the restaurant makes, along with the fresh ingredients they use.
After the chefs hat was established within the logo, it was decided to incorporate wheat. Since pasta is made out of wheat, the wheat icon symbolizes the freshness of their products and the fresh ingredients used.
After some revisions and placement of the typography, the final logo was created. Here is the first draft compared to the final. Can you see the difference?
